Privacy Policy

• information you've provided to us, including through our website
• Information about our content, products and services you've ordered or enquired about.
• Information, uploads, user generated content, comments, product questions and reviews you make about the products we have on abreathoffreshair.co.uk
• Information we collect, via cookies and related technology, from the devices or viewing cards you use to receive abreathoffreshair.co.uk content. This may include your machine or browser so that we can make sure your browsing experience is consistent throughout the website. This information may be collected when cookies are turned off. For more information on cookies and how to manage them, please see the section on cookies.
• IP address, identification number, online identifier, browser information, location data and other similar identifying information required for your devices to communicate with websites and applications on the internet.
• Technical information from the devices you use to receive abreathoffreshair.co.uk content for example, the collection of diagnostic and traffic or location information. Note that devices and applications have their own privacy settings and notices under which they collect your information, so please check and manage your device and application settings.

• We may also monitor, record, store and use communications we have with you to improve the quality of our customer service, to confirm any instructions you give us, and/or for training and operational compliance purposes.

We need your information so that we can, provide you with content and services, tailored and personalised recommendations and general account management.

In addition to using your information for such necessary purposes, we may also use your information to improve our products, services and customer experiences, in the following ways:

• To monitor, improve and develop our content and products
• To help us define groups of audiences to send adverts to, based on factors like interests, age, location and more, so we can show adverts to the people most likely to be interested in the products and services being promoted.
• For market research.
• To send you periodic newsletters and other information about content, products and services you have chosen or are entitled to receive.

• To send you direct marketing. This may include communications by post, telephone, SMS, email or other electronic means, using the contact details you have provided, about content from abreathoffreshair.co.uk only. This may include products and services, events and special offers.

• We may use and share your information with credit reference, fraud prevention agencies and other companies for use in credit decisions, for the detection and protection against fraud and other crimes, and debt recovery purposes. If false or inaccurate information is provided and fraud is identified, the details will be passed to fraud prevention agencies. Law enforcement agencies may access and use this information. We, and other organisations may also access and use this information to prevent fraud and money laundering, for example when: checking details on applications for credit and credit related or other facilities; managing credit and credit related accounts and facilities; recovering debt; checking details on proposals and claims for all types of insurance or other types of financial services; or checking details of job applications and employees. We and other organisations may access and use from other countries the information recorded by fraud prevention agencies. Please contact us if you want to receive details of the relevant fraud prevention agencies.
• We may use and share your information with third parties to enable us to comply with any legal or regulatory requirements; to protect or enforce our rights or the rights of any third party such as by analysing activity on our network to help block unauthorised or illegitimate content, publication of, or access to it; and for the purpose of safeguarding an individual’s vital interests, national security, responding to statutory obligations or requests from the courts and enforcement authorities.
• We may transfer your information to our data processors within and outside the European Economic Area, with appropriate measures and controls in place to protect your information in accordance with applicable data protection laws and regulations and regulatory guidance. In all instances, we will take into account the nature of the information we are transferring, and the level of protection provided by those processors.

You may notify us of any updates, amendments and corrections to your information, or restrict or delete your data (where applicable), by contacting us  on 020 3621 0565. Please note that we may need certain information to enable us to provide you with the products, goods and services you ask for, so changes you make to your data or restrictions you ask us to make on how we use your data may affect what services we can provide.

Please refer to the abreathoffreshair.co.uk Cookies Notice section below.
If you don't want any information processed through the use of online cookies, please see the section on "Controlling my Cookies".

Cookies are small bits of text that are downloaded to the devices you use to receive abreathoffreshair.co.uk content, products and services and access online information. Your browser makes these cookies available every time you visit the website again, so it can recognise you and can then tailor what you see on your device.

Cookies are an important part of the internet. They make using devices and accessing online information much smoother and affect lots of the useful features of websites. There are many different uses for cookies, but they fall into four main groups.

Cookies that are needed to provide the content, product or service you have asked for

Some cookies are essential to help your devices download or view the information, or so you can move around websites and use their features. Without these cookies the content, products or services you've asked for can't be provided.

Here are some examples of essential cookies:

• Positioning information on a smartphone screen, tablet device or other screen so that you can see the website and use its functionality.
• When you add something to the online shopping basket, cookies make sure it's still there when you get to the checkout.
• Some are session cookies which make it possible to navigate through the website smoothly.
• Keeping you logged in during your visit or enabling you to stream content; without cookies you might have to log in on every website you visit on every page.

Cookies allow the application or website to remember choices you make, such as your pop up options and they provide improved features. Here are a few examples of just some of the ways that cookies are used to improve your experience on our applications and websites:

• Remembering your preferences and settings, including marketing preferences, such as choosing whether you wish to receive marketing information.
• Remembering if you've filled in a survey, so you're not asked to do it again.
• Remembering if you've been to the application or website before.
• Restricting the number of times you're shown a particular advertisement. This is sometimes called 'frequency capping'.
• Showing you information that's relevant to content, products or services that you receive.
• Giving you access to content provided by social-media sites like Facebook or Twitter.
• Showing 'related article' links that are relevant to the information you're looking at.

We like to keep track of what websites, information and links are popular and which ones don't get used so much, to help us keep our information relevant and up to date. It's also very useful to be able to identify trends of how people navigate (find their way through) our information and when and where 'error messages' may originate.

This group of cookies, often called 'analytics cookies' are used to gather this information. The information collected is grouped with the information from everyone else’s cookies. We can then see the overall patterns of usage rather than any one person’s activity. Analytics cookies are used to improve how an application, a website and its pages work.

Our applications, web locations, websites and communications you get from us contain small invisible images known as 'web beacons' or ' pixels'. These are used to manage the interaction between you and the online information or email and allows us to assess the effectiveness of the communication.

How can I see and manage my cookies in my browser?

Virtually all modern browsers allow you to see what cookies you've got, and to clear them individually or clear all of them. To find out how to do this, go to aboutcookies.org, which contains comprehensive information on how to do this on a wide variety of desktop browsers.

How can I choose not to receive Online Behavioural Advertising and other tracking cookies?

In addition to the controls available on your computer, there are other ways of choosing not to receive Online Behavioural Advertising and other tracking cookies.

Please note that most of these choices work by setting a cookie that overrides the behavioural advertising cookie. If you clear all your cookies, you will also clear these opt-out cookies, therefore changing your preferences. In this instance you would need to choose again.

Organisations which provide more information on Online Behavioural Advertising:

• Evidon are a provider of privacy solutions.
• Internet Advertising Bureau (IAB) “ Your Online Ad Choices” page. This allows you to choose not to receive behavioural advertising from each of the advertising networks represented by the IAB.
• Network Advertising Initiative (NAI) opt out page. This allows you to choose not to receive behavioural advertising from each of the ad networks represented by the NAI.
• Digital Advertising Alliance’s self-regulatory program for online behavioural advertising choices page.